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About us


At BreadBread Bakery our priority is to make healthy bread and ethical choices. We have sourced a variety of flours, free from additives and improvers. We obtain organic flour from English mills and use stone-ground flour in all our recipes. We also work with a variety of authentic Italian and Sicilian ingredients and baking methods. The outlook for both our soil quality and our own physical health has been deteriorating ever since intensive farming was developed to increase yield over quality. Water-milled, stone-ground, organic flour represents a recreation of the agricultural landscape. Farmers, millers, bakers and customers are becoming increasingly committed to better ingredients as well as the Real Bread Campaign.

BreadBread founder, Bridget Hugo, has been working with slow 24 hour fermentation since she first started making sourdough pizza at Franco Manca, a business she co-founded in Brixton Market in 2008. It is wellknown now that this approach to dough-making is the key to bread’s improved digestibility and flavour. At BreadBread we use sustainable wood-burning ovens to make our signature hearth-baked loaves. Bakers are trained to use two large Panyol brick ovens, carefully fired then loaded and unloaded using long-armed beech peels. The oven temperature naturally falls during the bake which helps to lock in flavour and create our unmistakable caramelized crust. By reviving these age old techniques we ensure that you have the opportunity to taste the most authentic bread. This is BreadBread.

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Signature Loaves

These wood oven baked breads are great for ripping, dipping, smearing and toasting. They’re structured enough for chefs to use as a platform for their own signature dishes.

BRIDGET SAYS: A couple of chunks of lightly toasted sourdough, placed under a bird to roast, makes a delicious gamey sourdough crackling.

Specialty Breads

Speciality loaves, with their variety of added ingredients, can be used to complement your menus. They add a new dimension to your recipes and look great on display.

BRIDGET SAYS: Sourdough bread is a starting point for inspiration, an ingredient in its own right.

Tin Baked Breads

Open or closed, there are countless sandwich options for tin baked breads. The diverse range of doughs we use in our tins makes it possible for you to explore fillings and styles from around the world.

BRIDGET SAYS: The Rye Tin loaf, sliced lengthways, is great for Skandi style open sandwiches.

Sourdough Rye

Get a good bread knife, and get seriously healthy! Our 100% rye products are wholesome and massively flavoursome. Complement the bread with either sweet or savoury flavours, and use as an ingredient for salads, stuffings and puddings.


BRIDGET SAYS: Our rye Vollkorn recipe is practically a meal in itself.

Sourdough Sticks

Slice and portion our sticks and serve open-faced with pate and terrine; or use toasted as soup croutons with cheese.


BRIDGET SAYS: Fat sticks are the chef’s choice for starters,
bruschette and bites.

Buns and Rolls

Our buns and panini breads are great for events and deli chefs. We have created a range of textures and subtle flavours to complement your special fillings.

BRIDGET SAYS: In a world where your concept can go stale before your bread does, our buns and rolls will give you the edge. 

Focaccia e Ciabatta

Using a traditional 16-hour Sicilian recipe we have ensured that our breads have the best crumb structure, flavour and shelf-life.

BRIDGET SAYS: Split these in half, dress them up and toast them off for creating hot tray-pizza slices.


Our traditional loaf cakes are simple and tasty - ideal for chefs who like re-imagining how to serve them up. Our pastries are made with a sweet sourdough starter and authentic pastry flour, then laminated with cultured butter.

BRIDGET SAYS: I like having a hunk of warmed banana loaf with cardamon ice cream. Carrot cake goes well with creamed ricotta and spiced pineapple. Pastries need nothing except a hungry mouth - though you might wish to re-bake the butter croissants, to serve warm.



Bread Bread delivered to your door in London

The ethical grocer delivering delicious food direct from small, local producers.

Online deliveries in London – 0203 770 9300

15-17 Calvert Avenue E2 7JP – 020 7729 9879

174 Bellenden Road SE15 4BW – 020 7642 2129

24 The Pavement Clapham Common SW4 0JA – 020 7622 1624

156 Deptford High St SE8 3PQ – 020 8691 3377

148 Northcote Road SW11 6RD – 020 7223 3925

316-318 Battersea Park Road SW11 3BX– 020 7228 7244




BreadBread can be found at the markets below:

BLACKHEATH               Every Sunday 10am-2pm
Blackheath Station car park,
London, SE3 9LA

BALHAM                         Every Saturday 9am-1pm
Henry Cavendish Primary School,
Hydethorpe Road
London, SW12 0JA

MARYLEBONE               Every Sunday 10am-2pm
Moxon Street Carpark,
Moxon Street,
London, W1U 4EW

RANSOME'S DOCK (BATTERSEA)   Every Sat 10am-2pm
Nutbourne Restaurant Yard,
Ransome's Dock,
Parkgate Road,
London, SW11 4NP

TWICKENHAM                  Every Saturday 9am-1pm
Holly Road Car Park,
Middlesex, TW1 4HF

South Norwood                 Every Saturday 10am-3pm
20 Station Rd,
South Norwood
SE25 5AJ


Contact Us

CALL US ON  02077337675

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